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I was able to pick up my Heel Tastic for $9.99 from CVS Pharmacy.
I understand they sell it at Walgreens as well.
I use the product at night. My heels are no where nearly as cracked as the woman who created the product. My heels are just super dry. Prior to using this, I would use olive oil and shea butter after a shower. The Heel-Tastic is superior to both of these products. It smells like lemongrass.
There are no cons to using this product unless you are unable to wear socks at night.
I would highly recommend this to a friend.
5 Stars.